Since 2009, we have directed our own events under our Scena Performance brand, largely trail runs and ultramarathons in Northern Calfornia. Today our portfolio ranges from the San Francisco Bay Area through Mendocino County and includes Sonoma Women's Triathlon and the Healdsburg Turkey Trot. With Scena, you can go places you'd probably never be able to go otherwise, like on the Palisades Trail above Calistoga. And you can do things you may not have thought you could do like run your first ultramarathon at Skyline 50k, the oldest continuously running 50k in the United States.
In all, about 5,000 people take part in a Scena Performance event each year. Along the way, we raise about $50,000 for charity each year.
Starting in 2020, we began developing virtual/live hybrid events under the Siberian Unicorn name.