CORPORATE ENGAGEMENT PROGRAMS
Each year, Pearson donates millions of books and educational supplies to literacy organizations. Over the years, we worked with them on many programs that engaged their employees and business partners in giving and in literacy. Nationally acclaimed programs like Jumpstart's Read for the Record involved thousands of Pearson employees and millions of children in schools nationwide. These campaigns hinged on digital support, internal marketing for employees, and national public relations, as well as regional. The results were days of reading in classrooms, employee school makeover projects, and even appearing on the TODAY Show.
When Pearson wanted to expand their giving to target specific organizations working in the United States, we created a new network of literacy partners working in the US and helped Pearson target donations in specific communities.