Kids can’t fall in love with reading if they have nothing to read. Penguin Books, a leader in children's publishing, came to us to help launch a unique book donation program called We Give Books. This program leaned on our digital abilities as well as our ability to organize events across the country.

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From 2010 to 2015, We Give Books allowed children to read from an online digital library of classic Penguin books. We were hands-on in producing We Give Books from its inception, from developing an enticing, easy-to-use website to getting the word out about the program.

 

Each year we produced multiple campaigns designed to focus program messaging and activate new users, supporting a number of causes such as public libraries, early childhood literacy, and international giving. We Give Books has literally broke world records and gave more than 3.5 million books!