Digital and Experiential Campaigns
Kids can’t fall in love with reading if they have nothing to read. Penguin Books, a leader in children's publishing, came to us to help launch a unique book donation program called We Give Books. This program leaned on our digital abilities as well as our ability to organize events across the country.
From 2010 to 2015, We Give Books allowed children to read from an online digital library of classic Penguin books. We were hands-on in producing We Give Books from its inception, from developing an enticing, easy-to-use website to getting the word out about the program.
Each year we produced multiple campaigns designed to focus program messaging and activate new users, supporting a number of causes such as public libraries, early childhood literacy, and international giving. We Give Books has literally broke world records and gave more than 3.5 million books!