Las Vegas Raiders
Athlete Community Engagement
The Las Vegas Raiders have a history of connecting their athletes to the communities they come from. This is an important part of community relations that builds good will and a strong brand.
At the end of the 2016 season, though, the team wanted to go one step further and help one of their top athletes give back in the community he grew up in. That's when they reached out to Scena.
Working with the Raiders, we created a reading celebration in Florida with Amari Cooper. So in the year that he was honored as the NFL's Rookie of the Year, young people at the Barnyard in Coconut Grove were also celebrated with special gifts — books, a celebration, and a message from the center's famous alumnus.