ATHLETE COMMUNITY ENGAGEMENT
The Oakland Raiders have a history of connecting their athletes to the community in the Bay Area. At the end of the 2016 season, though, the team wanted to go one step further and help one of their top athletes give back in the community he grew up in. That's when they reached out to Scena.
Working with the Raiders, we created a reading celebration in Florida with Amari Cooper. So in the year that he was honored as the NFL's Rookie of the Year, young people at the Barnyard in Coconut Grove were also celebrated with special gifts — books, a celebration, and a message from the center's famous alumnus.